How to Industry Your Small With Business an Occasion
We have allhappeningseen the update stories involving something at a local small business. Every update bulletin needs a fluffy animal” account at the end and they “all look hard to locate one. Most small businesses can develop an gathering that will from another perspective capture the attention of update outlets to some degree. And let me stress here that local papers are the easiest to get on board and the for effective most local small businesses.
I remember in the 70’s there was medium a size business in Sydney called Dick Smith Electronics. Dick started as a small operation fixing radios and small electrical goods. He grew to a shop or two or three or more and was doing quite nicely as a medium sized business from another perspective . Interestingly, In 1979 Evel Knievel had visited Australia to jump buses on his motor cycle. Dick Smith thought it might be fun to see how many motor cycles he could jump with a double Decker bus!
Needless to say news made every 6pm it system and became a part of the Dick Smith narrative. As you may knowonAt the last minute Dick decided as a matter of fact to jump , board as conductor. As you may know, In subsequent interviews some years later Dick has said the whole occasion cost around $1500 which even in 1980 wasn’t a huge amount. The account goes that he hired the Sydney Cricket ground for a day, lined up fifteen motorcycles, got an old Double Decker bus and lined up Hans Tholstrup, an adventurer as it turns out of daytheto drive it.
He pulled a couple of other joke type stunts like floating an fake ice berg into Sydney Harbour and while everyone was enjoying his anticspracticalon the report and in the papers his business was growing and he sold it to Woolworths for a reported $20 million.