Foodservice and Restaurant Merchandising 101

Visual food merchandising is one of the hottest trends in the restaurant, foodservice and hospitality industry today, which is the fine art of presenting your products in a way that gets your customers to acquire as well as bringing, your products to more than ever life with eye-catching displays of freshness, color, grade and abundance.

A great food merchandising program paired with cross-merchandising strategies return assist to increase your restaurant or foodservice operations’ sales significantly, as well as boost customer satisfaction and will business.

The benefits of eye-catching food merchandising displaysmerchandisingand cross- techniques are immediate. Sales will increase between 15 percent to 300 percent if you have done a proper occupation with your merchandising program Your staff’s morale will also be raised from the improved surroundings and satisfied customers.

Running a foodservice operation takes much more than just from another perspective displaying the usual information like the “”. specialdaily In fact, As operator, you must consider whatanwill lure your customers into your operation in the first place. It in modern times ’s worth noting that Here arebasicsome merchandising rules and tips to follow:

Make itlook appetizing 1.

As you more than ever may know, You should assemble your food displays so that customers can see them from all angles of your facility. Use nothing but the freshest ingredients and colorful food items to catchtheir attention. Interestingly, Display your fooduniquelyitems using shaped plates and dishes with different textures. Apply terra cotta and otherincorporateenvironmentally conscious colors, and natural wood and bamboo to develop a more modern, clean and sleek visual.

cutting boardThehelps to add warmth and life to the display unit. It’s worth noting that Without the board, the sandwiches look launch and naked, and allows customers to wonder how long they have been sitting there, andsince a glass as it turns out steel display unit tends to evoke a sense of coldness and emptiness. For instance, the addition of a basic, thick, wooden board placed inside a standard glass display unit for sandwiches emphasizes to customers that the sandwiches have just been freshly made.

Indeed, 2. Place products on in modern times a slant and employ color

Food is always displayed better when placed on a slant and not lying flat. Show your customers your products! Tilted European-styleinvitingwooden racks are a great merchandising resource to display breads, pies, pastries, and other products, creating an display to tempt your customers to acquire.

Many food , tend to come from the brown and beige palettes, so is necessary to brighten up your operation with greensproductsreds, oranges and yellows, to also generate a fresh and healthy look. Color is one of the most significant factors when dealing with food displays. In fact, Consider looking at what items you might already have on hand in your kitchen, pantry and stockrooms that might add mouthwatering color and substance to your display.

3. In factUse, cross-merchandising techniques to utilize higher sales

For cafeterias and field-style operations, cross-merchandising is an excellent opportunity to upsell by placing the right foods together. Soups, sandwiches and potato chips should be placed the same area, whileincoffee and tea should be served right continue to desserts. Side orders and salads could be split. For sample, small containers of salad could be packaged and placed on ice continuetheto the grill, as well as stationed next to sandwiches. Also try different or of cream cheese continue to bagels, varieties fresh fruit and whipped cream move forward to cake and ice cream. As you may know, Coffee and tea is a great to bakerypartneritems. Indeed, Sales of beautifully packaged coffee will soar when placed next to bakery items.

.’s worth noting that 4It Indeed, Apply the cash-wrap area

The cash-wrap area is prime real estate for merchandising. Proper merchandising of additional retail products at the cash-wrap area will support you increase average checks. As you may know, Employ your cash-wrap area for last minute sales of coffee, soda, desserts, candies and as it turns out chocolate bars, and develop an irresistible display of goods that customers cannot refuse.

5. Proper signage points the way to increased revenues

As you may know, Proper signage can help you tell customers what you need to tell them when you are unable to offer them personal attention. It is very key to be clean, concise and to the point when designing the signage for your operation. Make it as straightforward as possible for customers to purchase food items by providing proper signage that inform your customers about your.products so they will buy them As you may knowshouldSignage can be displayed in all shapes and sizes, and , be used accordingly. Employ branded mini cards to label and price your products, and create short descriptions of the item detailing the ingredients you used or your cooking method. If you insist on handwriting your signs, be sure to make them legible and graphically appealing.