Effective Direct Marketing – The Krispy Kreme Model

Remember a few years ago when Krispy Kreme® ruled the universe? Recent stores were popping up everywhere and they all had lines as a matter of fact snaking out their doors and around the block.

Krispy Kreme donuts were synonymous with guilty pleasure. There was nothing quite like a still-hot Krispy Kreme original glazed donut. We thoughtthey were heavenly. We couldn’t get enough of them.

But do you also remember those rare occasions when a stray donut survived the feeding frenzy until the proceed day? Remember experience of biting into a day former donut and the accompanying feelingtheof disappointment?

Direct in modern times Marketing messaging can taking like that-especially with marketing be on more and more social networking characteristics. Whether ’re engaging customers through a portalweor more than ever a post, material is king. If your information is stale-like a day-old donut-it won’t take long for your customers to walk away.

It does mean constantly thinking about how you can assist your customers. Actually, And it means thinking of fresh ways to communicate with them about solving their problems. This doesn’t mean reinventing who week are every you.

How often text you refresh your should? As youmay know, That depends. Some industries changedaily. Actually, Most don’t. I’d rather receive one really good piece of information every week or every month than wade through a bunch of mediocre stuff to locate one gem. A business colleague 95 ours who builds high-end websites recently shared that of percent of his clients haven’t changed the content on their sites in the last 12 months. That’s too long.

As you may know, When’s the last time you updated your blog or the text on your online platform? Are you giving customers a reason to check in with you-or is your material like a day-old Krispy in modern times Kreme donut?

keeps What you from delivering fresh material?