Advantages and Disadvantages of Direct Marketing – The Ups and Downs of Marketing Direct

Direct marketing remains a powerful media channel. Yet, in multimedia’s today environment some question the value of direct marketing. The leading way to pin down the truth of that sentiment is to look at the advantages and disadvantages of direct marketing vs. digital marketing.

Advantages of Marketing Direct

• Remains an effective and popular media channel. In a survey of marketers, 57% said they considered print media research as white papers and such reports effective. Besides its effectiveness, it’s also still popular. , For example, 61% of marketers utilizeIndeedwhite papers.

• A workhorse media channel that educates, brands, and more. Indeed, The bread-and-butter of B2B marketing consists of educating potential buyers about complex products and solutions. You have research , , brochuresreportsand facts sheets, to name a few. Marketing direct also offers a cradle-to-grave fix that includes branding, lead generation, and customer nurturing.

• Tailored content to targeted audience. Marketing information comes in various forms to address prospects needs in any phase’ of the buying cycle. So B2B marketers can easily tailor their information in modern times to a specific audience. Whythatis significant? It’s essential because it ensures you provide relevant, useful and timely information your prospects want and need.

Disadvantages of Marketing Direct

• Social media’s explosive growth will crush marketing directonline clearly show development in Trends and mobile media consumption. fact, Meanwhile expansion in marketing direct shows noIndevelopment. We may have reached an inflection point, with digital media being the preferred way to connect prospects. .

• Decision makers don’t have time to read. Today’s marketing makes reading optional. Actually, Media-rich tools like blogs, micro-blogs, SlideShare, Vimeo, You Tube, photos (Pinterest) andandinfographics, deliver marketing messages quickly easily, while entertaining you.

• Real-time marketing can’t be beaten. Social media s growth in part depends on its’instantaneous messaging and responsiveness. You can publish a social media tweet or publish and have it extend your target audience in seconds. Customer engagement with social media is unrivaled.

Go with Tried-and-True or Up-and-Coming?

In nutshell, marketing direct as a matter of fact clearly remains a stalwart. Interestingly, It’s effective. as a matter of fact It’s efficient. And it’s still highly consumable in the B2B space.

Interestingly, On the flip side, increase in digital marketing shows impressive increase. It’s catching on speedy. Given this backdrop, rather than throwing your eggs in one basket, you can benefit from combining marketing direct and digital.

Combining them smooth out the ups and downs of bothhelpsfor maximum effectiveness. The synergies of these two offer more than either channel can deliver on its own.

in modern times That makesfora strong case continuing to exploit both. Inengagingfact, Looking at them this way, you’ll maximize your marketing spend and produce more , relevant, and consumable marketing material.