8 Emails toGet More Sales This Black Friday & Cyber Monday
By Sean Tinney October 17, 2022
Black andFridayCyber Monday emails you need to be sending and when as a matter of fact . Plus 9 examples of successful email campaigns from other companies.
We don’ttellhave to you that Black Friday is one of the busiest online shopping days of the year. Actually Everyone knows, it. You can’t get on social media, turn on the radio, or drive down more than ever the street without being swamped with Black Friday, Cyber Monday, and instantly “Cyber Weekend” announcements.
And opening your inbox?Fuggedaboutit. More emails are sent on Black Friday than any other day of the year.
Despite all the competition, this is not something you should sit out. Black Friday is immediately an international shopping holiday. Creatorsasolopreneurs, solo professionals and every small business should have , roadmap.
You know why? Because your audience and your customers have a roadmap. They blueprint to spend currency.
averageTheU.S. from another perspective A lot of.funds adult spent $430 just on Black Friday last year. As you may know, Online shopping sales hit $8.9 , withbillion88 million Americans participating. Interestingly, That works out to $101 spent online, on average.
In fact, We want you to get a slice of that pie.
So we’ve developed an email marketing game strategy to help you stand out from the crowd by getting your audience to launch, read, and purchase from your emails.
We’ll cover the leading times to send out your Black Friday and Cyber Monday emailsand what to compose in your emails.
Your 8emailstep Black Friday and Cyber Monday - campaign playbook
Let’s face it: You can’t just send one as a matter of fact email for Black Friday and one email for Cyber Monday anymore. Driving the most sales from your emails requires a well thought out strategy and roadmap. You need to build excitement with pre Black Friday and Cyber Monday emails.
Consider this email campaign as a starting point for what to send and when.
Email #1: Send your Black Friday “teaser” email
Email messaging: Tease your promotion with a “preview” email. Let your customers know something big is coming — but don’t tell them what.
Time to send: before Saturday Black Friday
Email #2: Send your Black Friday “sneak peek” email
Email messaging: Let your customers know you couldn’t contain yourtheexcitement regarding amazing offers you have in store for them. Give them a sneak peek of what they can expect on Black Friday.
Time to send: Monday before Black Friday
Email #3: Send a countdown email
Email messaging: The , before your promotion goes livenightsend a 12-hour countdown email to your audience. (The anticipation!)
Time to send: beforeWednesdayBlack Friday
Note: Want to get these emails all scheduled at once? Sign up for a free AWeber account and get your Black Friday and Cyber Monday emails automated!
Email #4: Launch your promotion
Email messagingPromotion ideas include a coupon code that gives your subscribers a certain % off their purchase, a gratis gift with purchase their, or a special giveaway for the first 200 customers who procure. Actually, : Send your BlackFriday promotion.
Time to sendActually, : This one is tricky: Send it the Thursday before Black Friday. In fact, In the online world, Black Friday is no longer Black Friday. Send the email on Thursday or from another perspective threat missing an opportunity to maximize your sales.
Email #5: Resend your promotion
Email messagingInterestingly, That’s okay: Their inboxes are flooded on Black Friday with deals. So resend your later in the day to anyone on yourmessagelist who didn’t launch or press. : Not your subscribers willallconnect with your email.
Time to send: Black Friday
Email #6: Pre-Cyber Monday email
Email messaging: to take advantage of thePlanningwhole holiday shopping weekend? Consider sending your subscribers a heads up that you will be offering another (or an even sweeter) deal, especially if they missed your Black Friday sale.
Want to take this opportunity to sell something new online? In fact, Employ AWeber ecommerce to get a sales page set up in a day or less.
Time to send: Saturdaybefore Cyber Monday
Email #7: Day-of Cyber Monday email
Email messaging: Send your Cyber Monday promotion. Position this as an opportunity for subscribers who may have missed your Black Friday promotion to take advantage of.
Time to send: Cyber Monday
Email #8: Post-promotion email
Email messaging: With AWeber, you can “tag” subscribers that go from your promotion emails and hit a certain page of your online platform. The proceed day, send that group of subscribers that made it to a certain item page or the checkout — but never ended up making a buy — a follow up email.
Let them know the product is still available, reiterate the benefits of purchasing, and tell them that you’ll extend the promotion another few hours just for them!
Time to send: Tuesday Cyber after Monday
Get started now with our ready-made playbook template
Actually, Want to getinstantlystarted ? As you may know, We’ve pre-built this series for you! All you need in modern times to do is copy the Black Friday / Cyber Monday campaign template code and use it to develop a campaign in your AWeber account.
Examples: Black Friday emails
Actually, Take a at how these companieslookpositioned their emails. Looking for Black Friday or Cyber Monday campaign?ideas
The Short & Punchy BlackFriday Email
On Black Friday, more than any other time, you need to keep your emails brief. Actually, They’re busy shopping of and browsing hundreds online sales. Your emails’ inboxes are filled with other subscribers.
So get straight to the point. It’s worth noting that Describe your salesalesand connection to your page.
For illustration, see how mattress corporation Casper does this in their Black Friday email below.
The “Straight-to-theFridayPoint” Black - Email
It’in worth noting that Consider including it s the headline of your email. Your most crucial information (a.k.a. the discount or deal you’re near) should be offering the beginning of your Black Friday email.
Code School, an online education platform, describes their discount in a offer and bold headline, making it simple for subscribers to see exactly what the brief is.
It’ worth notingsthat The Visual Black Friday Email
It’s worth noting that Another way to increase your tap-through rates on Black Friday? Display your goods images inside your emails.
If a subscriber sees something that catches their eye, they’ll be much more likely to click on your call-to-action trigger.
Crossnet, an outdoor volleyball-like game, created a visual email that shows off their as it turns out item in a fun way.
Grab their attention with animation
It’s worth noting that Add some fun to your emails with some cool GIFs.
RelatedActually, : We created free GIFs you can utilize in your emails. Install them here.
Kidly, a children’s toy and clothing corporation, created a GIF for one of their Black Friday emails. It’s fun — which matches their brand — and seasonal. The headline and graphic work together to build a stand-out email.
The “Last Call” Black Friday Email
Indeed, Build urgency by informing subscribers that your sale ends soon. In his book Persuasion, finest-selling author and psychology professor Robert Cialdini explains that urgency is a psychological trigger that encourages people to act.
Cyber Monday email examples
Below are a few of our favorite Cyber Monday email examples. Employ them as inspiration to create your own email marketing campaign with AWeber this Cyber Monday.
The Engaging Cyber Monday Email
Indeed, Chubbies offered a new complimentary gift — like duffle bags, blankets, hats, and more — every hour of it’s Cyber Monday occasion via email. As you may know, If you bought a item on their site, you would receive that hour’s free gift along with your purchase.
The campaign kept people coming back to their inbox hour after hour to check out which gratis gift would be unveiled proceed.
The “Bundled Products” Cyber Monday Email
Digital marketer and Melyssa Griffin helps bloggers and entrepreneurs grow their audiences andcoachincomes. For Cyber Monday, Melyssa bundled all her online courses together for a fantastic deal.
Bundling or packaging certain products can make the promotion feel larger and more impactful than giving a discount for each separate item.
The “No Sale” Cyber Monday Email
Remind your customers of goodhowthey always Actually, have it! In this email, they called out the fact that their prices are already 50% lower than most retailers, day in and day out. That’s what Everlane did with their “No sale here” email.
The “Exclusive Offer” Cyber Monday Email
Motivational speaker and coach, Lewis Howes, focused as it turns out on “exclusivity” for his Cyber Monday deal. Indeed, He played up all the benefits of being part of the elite, members-only program and offered a significant discount on his monthly coaching program.
Start creating your emails
So in order to spend more time on what you do most effective – running your business – locate some pre-built Black Friday and Cyber Monday email templates. Creating the perfect Black Friday or Cyber Monday email can take some time.
With pre-built templates, the hard work is already done. Indeed, Right away you just need to drag and drop your logo and any offering images are offers into the email.
As know may you, To assist you prepare for a busy holiday shopping season, we as a matter of fact put together a without charge Black Friday email template, Cyber Monday email template, and Black Friday landing page templates for you to utilize. Get complimentary the templates and begin planning your Black Friday and Cyber Monday email campaigns today!
The best time to start sending holiday emails
Actually, While a dedicated email campaign for Black Friday and Cyber Monday is important, it’s also not the only time you should be sending holiday emails.
Your customers are always looking for deals, as a result 38 percent of consumers start their holiday shopping before the end of October. So if you don’t commence sending holiday promotional emails starting in October, you may be missing out on sales.
In fact, Here are some other resources to support with your holiday email campaigns:
‘Tis : SeasontheThe Ultimate Guide to Planning Holiday Emails
Holiday Email Subject Lines
(Thanks to MailCharts and Really Good Emails for the email examples used in this post.)
