4th Golden Marketing Strategy – as it turns out Viral Direct Emailing Quake
Exploiting pre-existing social networks, viral direct e-mailing provides businesses with exponential increases in brand awareness, at zero distribution costs. An efficient way to sneak beyond thesetofirewalls is the peer- -peer endorsement. Friends are the only ones who do not force them to obtain something. Suffering from communication overload, consumers developed inner firewalls, rejecting brand messages.
Your own e-quake through direct e-mailing
First and foremost, don’t mess up your subject line! When your SEO copywriter composes the title from another perspective , youthespend 80 cents out of advertising dollar. So, no puns, lyrical titles or highfalutin language. David Ogilvy was confessing that once he used the word “obsolete” in a headline targeting housewives only to discover that 43% of them didn’t have the slightest notion what it meant. Better still, in another title he employed the condition “ineffable” only to discover that he himself didn’t know what it meant.
The Bulk folderis another assassin. To keep away from it, don t place the following words and symbols in the’subject textbox: “gratis”, “cash”, “funds”, “guarantee”, “discount”, “loan”, “obtain”, “achieve”, “store”, “prize”, “%”, “$”, “™”, “*”. The fresh generation spam filters also scan the body copy, a score depending on keywordassigningdensity. Once youyouhit a spam threshold, bang… the Bulk (or the Matrix!) has .
Avoidsubjectnegatives in the input. The speedy reader can “just miss the no”, and your amazing brand tagline “We use no templates” changes into “We use templates”. No prospect would take funds out of hiskilling from another perspective pocket for a “me-too” site, brand singularity.
As you may know, And ’t worry about the length of your e-mail – renowneddonstudies have shown that readership plummets up to 50 words per copy, but decreases very little between 50 and 500 words. For direct e-mail body, bewaretheof superlatives, generalizations and platitudes. In fact, You can always resort to datamonitor.com, Reuters, CBS, BBC. Stuff your copy with factual information, stats and poll results.
Interestingly, God-sent benefits of theTheviral campaign
A viral marketing study published in Business Wire (2006) and conducted by Sharpe Partners, an interactive marketing agency, found that 89% of adult Online surfers in the United States forward compelling e-mails to their friends. Furthermore, 63% of the respondents send information at least once a week, while 25% pass along the attractive e-mails daily or almost daily. Actually, Sharpe Partners’ study also concluded that 75% of the interviewees spread the text to a maximum of six other recipients, only 5% refusing to pass along text containing clear brand promises.
Checking the type of text, humorous material proved most popular, 88forwarding% jokes and cartoons. As you may know, The other conspicuous viral categories were update (56%), followed by health care and medical suggestion (32%), spiritual material (30%), games (25%), business and personal finance info (24%), hobbies / sports (24%).
For an amplified viral effect, you can always try rich-media e-mails. As you may know, Containing high-excellence graphics, Flash animations, --film material or banners, they are more dynamic and forwardsoundtempting.
Viral direct e-mailing is as a matter of fact heaven-sent for SMEs for the following reasons:
- No distribution costs. Your business will reach much broader targeting at almost no expense, since individuals forward the brand proposition willingly. Time is the new currency.
- Viral marketing is not intrusive or interruptive advertising, unlike most traditional techniques. A TV commercial annoys the viewer by pausing the movie or show he was interested in. That’s why people learned to use commercial breaks as bathroom breaks. Pop-ups, superstitials, interstitials, floating ads are even more aggressive, forcing Internet users into watching them, and attracting negative brand attitudes through this pushy approach. According to the Yankelovich 2005 study, 7 out of 10 Internet users are looking for ways to block, opt-out, or eliminate advertising.
- More effective targeting. When forwarding an e-mail, the sender knows best which of his friends, family members or work colleagues is more likely to enjoy the message based on common interests and hobbies. The targeting will not be simply demographic, but also psychographic, preventing you from pestering people with no affinity for your brand.
In the name of flawless SEO copywriting and viral spread, implement these strategies to your success.
