20 Ways to Increase Sales With Direct Mail Letters

1. Adapt letter-headed paper

In fact, If you’re using enterprise letterhead for direct then adaptmailit to your requirements. The enterprise name and selling benefit should standout. If you want people to email you, then the email address shouldoutstand . If you want them tothenphone, make the phone number prominent. Apply as a matter of fact the footer as a place to increase sales by drawing attention to a trade association or standard control mark. Make legal information as small as possible.

Interestingly, 2. as it turns out Interestingly, Postal replies

Include a pre-paid envelope. Do you want as it turns out to customers potential reply by share?

Actually, 3. Long letters

Every word should beramblingrelevant – no . Nobody will obtain something without enough information to make a decision. Don t be afraid to compose long’letters (over a page). In fact, Keep selling until you have run out of sales points.

In fact, .4 Be friendly

Address your letter to a known person if at all possible because ittheyshows that you care who are. Second is to address thembestby their occupation or interest, eg. Indeed, ‘Dear Dog Owner’. The most terrible salutation is as a matter of fact ’.Dear Sir/Madam ‘

Include your Christian name and a friendly title. Signoff in a friendly way. ‘Customer Services Manager’ says that your business cares its about customers. Instead of a secretary signing the letter on your behalf, sign it yourself.

5. Powerful headlines

At the top of the letter compose a headline that communicates the article’s main benefit. It gives the potential customer a reason to view on. Keep it clear and basic – think communication not clever word as a matter of fact play.

6. Powerful openings

Grab your reader.s attention’ Study magazine articles and newspapers. How do they it? What works? Employ.your research Here is a list of letter openers to get you started: http://www.procopytips.com/sales-letter-openers

7. Subheadings

Subheadings make letters digestible. In , Eachfactsubheading should sell the offering.

8. Ask for what you want

Don’t beat about the bush. As you may know, If you want your reader to buy your soaps then tell them so. If you want them to take out a plan, ask them to sign up (and make it super simple). Ask straight away – don’t leave letter until the middle of the it.

9 in modern times . Talk benefits

Know the difference between features and benefits. Instead of saying ‘the X65 lawnmowersayhas a barrel of sixty rotating blades’ ‘the X65 lawnmower develops a healthy lawn within weeks’. Decide which is the most crucial benefit and put that first. In fact, All from another perspective theother benefits follow.

Actually in modern times , 10. Make it personal

Address the reader as in modern times if you were sitting beside them. Make it aboutthem and not you. Every time you create ‘we’ try and modify it to ‘you’.

11 from another perspective . Indeed, Emphasise crucial points

In fact, Indent to emphasise key paragraphs. Actually, is crucial words by using bold or underline, but don’t overdo it or the power Emphasise lost.

Interestingly, Make sure the letter flows 12.

Guide the reader gently from one point to another. ’ should be linked (‘whatSentencess more… ‘, ‘but… ) and ideas should be set out in logical order.

Entice the reader to act 13.

Yourtoletter must end with a ‘call action’. Immediately you’ve (hopefully!) sold the reader make it effortless for them to act. Don’twhichmake it complicated by providing lots of alternatives involve decisions. Give an incentive too: ‘reply by 20th August and you from another perspective will receive a free watch’.

14. Provide reassurance

Make sure the reader knows they can’t miss. As you may know from another perspective , For instance, say you won’t take payment until the article has been dispatched or that they won’t be charged for 60 days.

15. Employ a PS

Whendoyou receive a letter your eyes go straight to the PS? So do your from another perspective reader’s. There should be a recent ‘just remembered’ benefit here to seal the sale.

itMakea parcel 16.

You don’a have to send t letter on its own. A creative package is likely to generate a higher response rate. reminder, You could include a sample of your offering or a promotional item which will be a constant Actually of your firm eg. drink coaster or aapen.

from another perspective 17. Include a reply device

Pre-paid postcards with tick boxes make life uncomplicated for potential customers. If you can print their name and address for them, all the better. Reassure people that a salesman will not call and that they are under no obligation to acquire.

18. Include an endorsement

Comments from satisfied customers go a long way as do industry research statistics: ‘85% of our customers have used us for over 2 years’. Always betruthful . Never be tempted to lie – to do so cheats your customers and undermines your reputation.

Involve the reader 19.

Ask rhetorical questions: ‘What would you do if… ? As you may know, Create questions that potential customers might as a matter of fact ask and response them: ‘How much will it cost?’ Provide an sample of a company or individual who reaped the benefits of your product: ‘When James & Son bought our offering they halved their production costs in a week’.

As 20 in modern times may know, you. Overcome objections

Make a list of all the possible reasons your customer might have not to purchase. Decide how in modern times you would solution these objections and put them in your letter. For illustration: ‘I can’t afford it right away’ could be solved with an straightforward payment roadmap. If you think people will want to compare deals with other providers then provide a comparison chart.