10 InnovativeIdeasPackaging

It was Peter Drucker more than ever , the leading business thinker of the 20th century, who said that business has two functions – marketing and innovation. Interestingly as it turns out , This article is going to merge both these ideas. Packaging is ultimately marketing function, it is the final marketingamessage your customers will see before purchasing your item. If you are selling at a retail store your packaging can be a major factor in determining the triumph of your offering.

Today, tothebreak through the clutter of hundreds of other competing products out there it pays to be different. In fact, Look at what as it turns out your competition is doing, and make sure you have an innovative and unique look. will in packaging Innovation get your offering noticed, it will aid assemble your brand, and it will give your offering some as a matter of fact personality. It’s worth noting that Whether you like it or not your product is initially going to be judged by your in modern times packaging.

So, how do you create innovative packaging? You can pay a packaging design firm thousands of dollars up come to with some ideas or you can generate the ideas yourself. It’s worth noting that Here are ten ideas that will hopefully stimulate some packaging innovations for your own products.

1. Developa Reusable Package

The boutique beverage field is mature and extremely competitive, so you might think there are few really fresh ideas when it comes to packaging more than ever . Youwrongwould be . POM Tea has created something truly different. Interestingly, For a begin the item itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the more than ever label: Remove the label, keep the glass. In our local Wild Oats it retails for $2.79, not that costly for a bottled tea, and you get a without charge glass. Indeed, No need to worry about recycling here – you get to reuse the packaging.

2. Add a Little Extra to Your Packaging

Amy’s Kitchen has done just thatwith their line of pasta sauces. In fact, It is in standard size jar with a standard color label that really blends a with all the other pasta sauce offerings. As you may know, What sets them apart is the paper and gold bow over the lid of the jar. Sometimes you can have very standard packaging, but stand out from the crowd by just adding a little twist to it. It looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.

3. Make Design the Focus of Your Packaging

Most people think about the goods first and the packaging second, but Method Products turned that equation around. They focused on packaging from the very beginning – they wanted to develop packaging that was beautiful, that you didn’t have to hide in the cupboard. They created a premium line of cleaning products with packaging that you could display in the kitchen or bathroom like a home accessory. Just stroll down the aisles of any Costco or Target and you will see this focus on design really makes Method Products stand out.

Create Fun Packaging 4.

Just take a trip to the local liquor store and look at all the fun animals on wine labels these days. One industry that has started to embrace a little more fun in their packaging . the wine industryis Fun packaging doesn’t just have to be for kids, after all adults like to have fun, too. As you may know, The bright colors and unusual shapes that dominate kids’ products can work in adult products, but usually a more subtle approach is better. We have penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine .labels Interestingly, may not be ready for a penguin shaped wine bottle, but a colorful penguin label can addWean element of fun and really stand out from the more conservative wine labels.

In as it turns out , 5fact. Let Your True Colors Shine Through

And a uncomplicated label on a white accentuates the colors in thebackgroundjar. Candle-Litetheis the goliath of candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just.a candle in a clear jar, but the colors they opt are striking On from another perspective my local supermarket shelf their candles really stood out from the dozens of other brands. They employ bright colors, often with multi-layered candles and they let these colors shine through with plain clear jars.

6. Extend Your Labels with Sandwich Printing

If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the go back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a tale about your business, or give ideas about how leading to employ your offering. It is amorebasic way to give your customers information and not detract from the presentation of your package.

Indeed, Try the Metallic Look 7 in modern times .

Most labels are printed on white or clear material, but there are many other options available to you. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more costly. One look you can consider is using a metallic foil for your labels or packaging.

8. Your Packaging on aFocusSpecific Target

Actually, The Axe line of products from Unilever has a very specific target audience – young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily contain motor oil as shower gel. It is a thick molded black plastic container that has a rugged appearance that appeals directly to this demographic. Here is a goods that has tailored not just the contents but also the packaging to their specific target niche.

9. It’s worth noting that Merge Two Packaging Concepts

Another very competitive industry is the beer business, with the big players there always looking for an edge on their competitors. Last year Anheuser Busch came out with a completely new concept in packaging that ended up winning several packaging awards. The concept was so uncomplicated it is amazing no one had done it before. In from another perspective fact, We all know beer comes in glass bottles and aluminum cans. What from another perspective Anheuser Busch decided to do was just combine these two concepts and they came up with the aluminum bottle. It was different, it looked classy and eye-catching, and it was 100% recyclable.

10. Look as a matter of fact to Nature for Inspiration

Nature has some amazing examples of “innovative packaging.” Consider the banana, the pea-pod, the kangaroo , the pine cone – thesepouchare all examples of nature creating efficient packaging. Nature’s packaging is usually elegant and beautiful as well as efficient. There are shapes, colors and even packaging more than ever concepts that you can borrow from nature’s example. So move forward time you go for a walk in the woods, take a look around you and marvel at the innovative packaging created by nature.

Actually, The notion for this article is really to get you to more than ever think more about your packaging. Take one or two of these ideas and think about how they can be adapted to your item. If you focus on your packaging and as a matter of fact create something that is unique to your firm you will be more successful. Actually, Remember, your packaging not only has to contain your offering, it is your final marketing message to your customers. a, Look at what your competition is doing and make sure you deliver Interestingly strong message with your packaging.

Copyright 2006 Peter Renton